Anti-aging slips with prestige shift

Sales of facial anti-aging skin care products at mass have been on the down slope. According to SymphonyIRI Group, sales of facial anti-aging products slipped 4.2% during the 12 weeks ended Jan. 22 at food, drug and mass (excluding Walmart).


The decline could be due to more shoppers buying prestige skin care as the economy sees some improvement. Karen Grant, VP and senior global industry analyst at NPD Group, stated that, “from the stellar increases in prestige skin care to the continued gains in makeup, to the double-digit rebound of fragrance, prestige beauty is experiencing a time of unprecedented growth.”

The article above is part of the DSN Category Review Series. For the complete Anti-Aging Sell-Through Report, including extensive charts, data and more analysis, click here.