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Ardell Beauty, Perfect365 join forces on augmented reality app

The love affair between the beauty industry and augmented reality shows no signs of slowing down.

After previously partnering with YouCam Makeup on virtual product try-ons, the company has once again innovated the space thanks to a new collaboration with Perfect365.

Through the augmented reality company's Face Detection technology, users are able to try accurate virtual makeup placements in both photos and live video in the app’s Live Mirror feature, the brand said.

Featured products from Ardell Beauty found within the app include everything from lipstick to mascara and lashes. Consumers can sample the Ultra Opaque, No Slip, Matte Whipped, Hydra and Forever Kissable lipsticks, alongside the Lash Booster, Wanna Get Lucky and Fame Chaser eyeliners.

When it comes to mascara, users can try the Fiber Building, Precision, Waterproof and Volumizing products, as well as the Strike a Brow and Brow Confidential brow products.

Of course, the full Ardell launch wouldn’t be complete without some lashes, which is why the company also is including several lines within its Faux Mink, Magnetic, Individuals, Natural, Wispies and Mega Volume collections within the app, as well.

Further information on the collection or technology can be found on the company’s website or by simply downloading the app.
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