Atlas Investors invests in DenTek Oral Care


NEW YORK Atlas Investors, through a newly formed entity dubbed Atlas Dentek Holdings, has acquired a minority stake in oral care company DenTek Oral Care for an undisclosed amount.

This marks Atlas Investors' second announced investment since its formation in 2008.

"We are excited and proud to partner with Atlas Investors," stated John Jansheski, DenTek founder, CEO and chief innovation officer. "We look forward to leveraging Atlas' deep knowledge of the consumer products industry and oral care in particular and their breadth of relationships in accelerating our growth."

As part of its investment, Atlas Investors will take a seat on the DenTek board of directors.

DenTek was launched in 1984 with the Dental Pik and currently sells its oral care products in such U.S. retailers as Wal-Mart, Target, Walgreens, CVS and Rite Aid.

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