Aveeno forges on with eco-conscious efforts

SKILLMAN, N.J. The Aveeno brand from Johnson & Johnson Consumer Products continues its eco-conscious efforts to reuse, recycle and reduce by partnering with TerraCycle.

The goal of the program is to give new life to empty Aveeno product tubes by "upcycling" the material into eco-friendly items such as household items that will then be available for purchase at retailers nationwide.

Started in 2001 by college freshman Tom Szaky, TerraCycle makes eco-friendly and affordable products from waste materials. It provides jobs in the inner city, provides free fundraisers for schools and non-profits and inspires children nationwide to make a difference locally and globally.

Aveeno Beauty Brigades are being formed across the country to collect empty Aveeno product tubes (all of the elongated tubes from sun care, facial care, baby and body care products). For each tube received by TerraCycle, Aveeno will pay two cents to the nonprofit organization or school of one's choice or to the featured charity, The Skin Cancer Foundation. For more information about the Aveeno TerraCycle Beauty Brigades, visit www.aveeno.com or www.terracycle.net/brigades.

In other brand news, the Aveeno Soothing Bath Treatment, made of 100% natural colloidal oatmeal, recently became the first body care product to earn the new Green Good Housekeeping Seal, the company stated. Awarded to seven products in its inaugural year, the distinction is granted based on product efficiency and environmental criteria including the reduction of water use in manufacturing and ingredient and product safety.

Furthermore, the brand will be launching later this year a Facebook page to provide consumers with the latest Aveeno brand news and information on its most recent sustainability efforts.