Aveeno introduces Positively Ageless product line

SKILLMAN, N.J. Aveeno, a Johnson & Johnson Consumer Cos. brand, has introduced a line of anti-age products dubbed Positively Ageless.

The new Positively Ageless Lifting & Firming products from Aveeno are infused with natural wheat protein to tighten and tone skin and a natural shiitake complex that decelerates the breakdown of collagen and elastin, and reduces the appearance of lines and wrinkles.

The collection includes Lifting & Firming Eye Cream, Lifting & Firming Daily Moisturizer SPF 30 and Lifting & Firming Night Cream. The products are priced at $19.99 each.

According to the company, the Lifting & Firming products, which are hypoallergenic and non-comedogenic, are packaged using post-consumer recycled materials.