Axe brand men’s care extends into hair products

ENGLEWOOD CLIFFS, N.J. Unilever’s Axe brand for guys is expanding its portfolio with the launch of a new hair care line dubbed Axe Hair.

The collection includes several Axe shampoos, including Axe De-Glue Shampoo Plus Scrub with rock crystals to remove product build up in the hair; Axe De-Poof Shampoo to deflate hair; and Axe Anti-Dandruff Shampoo Plus Conditioner with zinc-based dandruff control.

The line also includes Axe Conditioner and Axe styling products. Styling products include Axe Messy Look Paste, Axe Spiked-Up Look Putty, Axe Clean-Cut Look Pomade and Axe Shaggy Look Cream.

Starting in December, Axe Hair will be available at most food, drug, club and mass outlets. The shampoos and conditioner are priced at $4.99 each. The styling aids are priced at $6.99 each.