Banana Boat launches 2 new products ahead of summer

4/20/2017

SHELTON, Conn. — Edgewell Personal Care’s Banana Boat sunscreen brand is gearing up for summer with new additions to its product portfolio. The brand is introducing Banana Boat Dry Balance lotion and Clear UltraMist, as well as Banana Boat Kids Sport lotion and spray with PowerStay Technology.


“Banana Boat is excited to continue delivering innovative products that demonstrate our commitment to providing a product for the entire family,” Banana Boat senior brand manager Tracy Garbowski said. “We want our customers to have the most enjoyable experience when it comes to sunscreen and not feel greasy or weighted after multiple sunscreen applications. New Dry Balance sunscreen aims to eliminate that heavy feeling by absorbing excess moisture to help keep you feeling dry and fresh, even after a day in the sun. Our new Kids Sport with PowerStay Technology is also a great product that provides strong, durable protection — a necessity for today's active family.”


Banana Boat said the new offerings have been tested to stay on in seven conditions — sun, pool water, ocean water, wind, sweat and heat up to 100 degrees. The Dry Balance sunscreen — which the brand said is formulated to absorb excess moisture and dry with a soft matte finish — is available in SPF 30 and 50+. The Kids Sport sunscreen — which has a mild, fragrance- and tear-free formula — is available in SPF 50+.


 


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