Banana Boat to promote new CoolZone sunscreen via Chip Ganassi Racing Teams partnership

CONCORD, N.C. — Banana Boat sun care will take on the sun and the speedway for a new partnership with Chip Ganassi Racing Teams. Banana Boat will sponsor the race cars of Earnhardt Ganassi Racing with Felix Sabates driver Jamie McMurray and Target Chip Ganassi Racing driver Dario Franchitti during the 2012 NASCAR Sprint Cup and IZOD IndyCar Series racing seasons, respectively.



Chip Ganassi Racing Teams and Banana Boat sun care have teamed up to help racing fans stay cool and protected from the extreme sun and heat commonly found at auto races with the new Banana Boat Sport Performance CoolZone continuous spray sunscreen. The new line cools and refreshes skin while providing protection against the sun’s UVA and UVB rays.



As part of the partnership, Banana Boat sun care will host fan experiences trackside at key races including Daytona 500, Talladega Superspeedway and Indianapolis 500, among others. The sunscreen brand will provide fans quick relief and sun protection in its CoolZone Sunscreen Pit Stop, where fans can receive a “cool-over” with the new sunscreen, play games and receive giveaway items.



The partnership also includes a new Banana Boat brand paint scheme on the No.1 Banana Boat Chevrolet, which makes its debut with McMurray behind the wheel at Pocono Raceway in June, along with associate placement on the car throughout 2012.



The new Banana Boat Sport Performance CoolZone continuous spray sunscreen provides active UVA and UVB protection that cools skin on contact. With a crisp, clean scent, Banana Boat Sport Performance CoolZone sunscreen is invisible and rub-free for easy application, as well as water resistant. It is available in SPF 30 and SPF 50+ and the Banana Boat CoolZone product line up also includes an After Sun Aloe Gel with Lidocaine, for cooling burn relief to refresh skin after a day in the sun.



The new Banana Boat Sport Performance CoolZone continuous spray sunscreens and Banana Boat CoolZone After Sun Aloe Gel has a suggested retail price of $8.99. In January, it rolled out to food, drug and mass outlets in select markets and, in April, will be available nationwide.