Banana Boat's Simply Protect welcomes summer

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Banana Boat's Simply Protect welcomes summer

By Gisselle Gaitan - 05/01/2018
Banana Boat is welcoming the summer sunshine by releasing a new line of sunscreen products that are formulated with 25% fewer ingredients.

The new Banana Boat Simply Protect Sunscreen is made without oxybenzone, parabens and contains no added oils or fragrances. Products in the collection are also available in sports, kids and baby formulations that are offered in both hand lotion and spray formats.

“When it comes to sun protection, every family has different preferences, which is why we're especially excited about the launch of Banana Boat Simply Protect Sunscreen,” Anastasia Tobias, senior brand manager of Banana Boat sunscreens, said. “We know families are interested in sunscreen without any extra ingredients like dyes or perfumes – but with the same trusted protection Banana Boat has always provided. We're excited to enhance our kids and baby portfolio with the new Simply Protect offerings, which will replace our existing kids and Baby Tear-Free Sting-Free products.”

The Shelton, Conn.-based company’s new formulations provide SPF 50+ broad spectrum UVA/UVB protection, while also being sweat and water resistant for up to 80 minutes. In addition, the sun protection brand also is enhancing their selection of on-the-go sunscreen sticks by launching the Sport and Kids Sport Sticks with PowerStay Technology. Each of the product’s formulations is lightweight with a wider format for an easier application, the company said.

Further information can be found on the company’s website.