Barc inks deal with Fred Segal

NEW YORK Barc LLC, a provider of black and Hispanic men’s grooming products, has inked a retail agreement with Studio at Fred Segal in Santa Monica, Calif.

Under the agreement, Barc’s Cutting Up shaving cream and Bump Down razor bump relief products designed for African-American and Hispanic men will be available to Studio at Fred Segal shoppers starting in November.

“Today’s distribution agreement with STUDIO at Fred Segal represents the great demand for the Barc line as well as the high-quality level of our skin care products,” said Christopher Hayes, chief executive officer of Barc.

Cutting Up is a shave cream that softens the hair to ensure a smooth shave. The shave cream is formulated with beard softener to help reduce shave bumps, boswellia serrata gum to prevent irritation and soothe the skin, and glycerin to hydrate and nourish the skin. Cutting Up is designed to work with Barc’s Bump Down razor bump relief.

Barc’s Bump Down razor bump relief promises to reduce irritation and ingrown hairs due to shaving, preventing new bumps from occurring while healing old ones. Formulated with glycolic acid to exfoliate, Bump Down is also enriched with chamomile extract and glycerin to calm the skin.

In addition to Studio at Fred Segal, Barc’s skin care line specially designed for African-American and Hispanic men is sold at independent and regional retailers like Ricky’s in New York, Merz Apothecary in Chicago, and Therapy Beauty Bar in Providence, R.I.