Bare Escentuals names Jim Taschetta as marketing officer


SAN FRANCISCO Bare Escentuals, which is known for its mineral-based makeup, has appointed former Procter & Gamble executive Jim Taschetta to the newly created position of chief marketing officer.

Taschetta, who is a 20-year marketing veteran, has held positions at Visa USA, Yodlee, The Coca-Cola Co. and P&G. Most recently, he served as senior vice president of marketing strategy and planning at Visa USA. Before that he spent 10 years in brand management at P&G, including seven years overseas where he managed the hair care and bar soap categories for Argentina and Uruguay.

In addition, Diane Miles as president of wholesale/international will oversee all of the company’s bricks-and-mortar wholesale relationships including Sephora, Ulta, department stores and spas as well as Bare Escentuals’ international business.

The company is searching for a president of retail who will oversee all aspects of Bare Escentuals’ company-owned boutiques.

Each position reports to Leslie Blodgett, chief executive officer.

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