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Bare Escentuals' RareMinerals Blemish Therapy wins CEW award

5/7/2008

SAN FRANCISCO Bare Escentuals, the creators of bareMinerals, has announced that its RareMinerals Blemish Therapy won the CEW Insiders Choice Award for most innovative beauty product of the year.

With 600 new products entered, 135 finalists and more than 4,000 cosmetic industry executives voting, RareMinerals Blemish Therapy is the 2008 winner in the Facial and Skincare category for acne treatment.

“We couldn’t be more excited about this honor,” said Leslie Blodgett, chief executive officer of Bare Escentuals. “Winning an award by the CEW is beauty’s highest recognition because products are voted on by industry executives. These groups of remarkable women have a pulse on consumer needs and a clear understanding of what it takes to create a breakthrough product.”

The Blemish Therapy treatment combines the proprietary RareMinerals concentrate with the acne-fighting benefits of natural sulfur to treat and heal existing acne while preventing future breakouts from forming.

Additional products in the RareMinerals skin care line include the Renew & Reveal Facial Cleanser, a mineral-based cleanser and the Skin Revival Treatment, a mineral-based nighttime treatment.

RareMinerals, bareMinerals and Bare Escentuals products are available at Bare Escentuals Boutiques and Web site, Sephora, Ulta, domestic Spas, and select Nordstrom’s and Macy’s stores.

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