Bawdy Beauty to launch mask line on Ulta Beauty shelves

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Bawdy Beauty to launch mask line on Ulta Beauty shelves

Fans of Bawdy Beauty soon can head to their nearest Ulta Beauty store to pick up their must-have products.

The brand, best known for its line of butt sheet masks, will bring its collection of masks to the retailer’s shelves and website in June.

Designed to combat gravity, detoxify and tone the skin on the butt, the masks also are vegan, non-toxic, and free of sulfates, fragrances and parabens, the company said.

Created by Sylwia Wiesenberg, a health and fitness enthusiast, and founder of the Tonique method and Dope Naturally, the brand came from her desire to show love to every part of herself.

“For years, I’ve been applying skin care products for my face, even face masks, to my butt,” Wiesenberg said. “I believe that a beautiful butt is powerful, and for me as a trainer, it’s the most valuable asset of my body. I started to realize there was a huge gap in the beauty industry and decided to take matters into my own hands by creating the first butt beauty brand by introducing sheet butt masks. The concept has been quickly embraced, and now you can add ‘butt mask’ as another step to your daily skin care routine for a glowing, toned and beautiful butt!”

Bawdy Beauty’s line of products includes:

  • Shake It Marine Algae Firming + Illuminating Butt Mask, which contains gold dust to reflect light, give the butt an instant glow, while also firming skin and sculpting cheeks;

  • Slap It Caffeine Retexturizing + Detoxifying Butt Mask, which helps improve skin texture by combating cellulite, eliminates orange peel appearance;

  • Squeeze It Citrus Brightening + Rejuvenating Butt Mask, which looks to even skin tone, reduces the appearance of blemishes and dullness; and

  • Bite It Plant Based Collagen Hydrating + Toning Butt Mask, which moisturizes dry and dehydrated skin, reduces the appearance of lines and wrinkles, and leaves skin looking plump and refreshed.

Consumers can find Bawdy Beauty’s masks, which retail for $9 each and come in the Galaxy Pack of four for $34, on Ulta Beauty shelves and its website in June.