Beautology Brands, Daisy Fuentes unveil ethnic hair care line

CHICAGO Hair care company Beautology Brands is expanding its portfolio with the addition of the new Daisy Fuentes Style Pro line, an ethnic hair care line developed in partnership with the Cuban-American model and actress.

"Daisy has and continues to play an integral role in every aspect of the brand from formulations to packaging to advertising. She has a wealth of knowledge to share from her years of hands-on experience with the world's top beauty and fashion experts," stated Stuart Straus, CEOand president of Beautology Brands, which he founded in 2006.

The new paraben and sulfate-free collection is comprised of nine SKUs, including Smooth & Straight Conditioner and Shampoo; Curls & Waves Shampoo, Conditioner and Mousse; Ultra Deep Conditioner; All Day Hair Spray; Straightening Blow Dry Flat Iron Finishing Spray; and High Shine Finishing Spray. Prices range between $7.99 and $9.99. 

In addition to the launch of the Daisy Fuentes Style Pro line, Beautology Brands is debuting in 2009 its Big Colour on the Charles Worthington London front. Big Colour has a dual benefit of volumizing plus color protection/enhancement.