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Beauty Systems announces distribution partnership with Pravana

Sally Beauty Holdings announced that its Beauty Systems segment, which distributes beauty products to salon professionals through its CosmoProf and Armstrong McCall divisions, signed a distribution agreement with Pravana.

“Pravana is a great brand, and this partnership will further enhance our hair color and care portfolio, which will expand our ability to support our stylists,” Mark Spinks, president of Beauty Systems, said. “The Beauty Systems team looks forward to extending the Pravana brand to our community of stylists, especially with its wide range of vivid colors.”

The agreement allows Beauty Systems to offer Pravana, which is owned by Henkel AG, products through its CosmoProf and Armstrong stores throughout the United States.

“We are excited to partner with such a prestigious brand that is known by stylists in the professional channel as a leader in hair color and care,” Chad Selvidge, senior vice president and chief merchandising officer at Beauty Systems, said. “Pravana is a brand that has always delivered tremendous innovation and creativity to the salon industry.”
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