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BECCA Cosmetics to begin distribution at Sephora stores


NEW YORK – BECCA Cosmetics will debut a collection at select Sephora stores in October, the company announced. The iconic beauty line, which originated in Australia, currently has global distribution in 30 countries and is known for its commitment to offering a wide range of color cosmetics.

With a following among celebrities and makeup artists, BECCA Cosmetics' new retail partnership with Sephora — the leading beauty specialty retailer — will make the cosmetics line more accessible to consumers.

"We are thrilled to announce this exciting partnership with such an established retailer like Sephora," said Robert DeBaker, global CEO of BECCA Cosmetics. "We have taken the time to listen to our consumers, and with our edited collection and Shade Match Guarantee platform, we hope to better serve our clients and continue to build a loyal customer base."

The brand will debut its new platform in 23 Sephora stores nationwide and will be available at The brand will also be available in at least 50 Sephora stores inside JCPenney locations in March, with plans to extend into 150 locations by the end of 2013.

In addition to the tailored range of BECCA Cosmetics, Sephora will offer shade match cards to sample all 18 BECCA foundation shades. Divided into three color categories — light, medium and dark — each shade match card includes six Radiant Skin Satin Finish Foundations to ensure clients can find their perfect match.

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