Beiersdorf enjoyed profitable growth in 2014

HAMBURG, Germany — Beiersdorf — whose brands include Nivea, Eucerin and La Prairie — announced on Thursday that it continued its profitable growth path in 2014 despite a challenging macroeconomic environment.



“2014 was a successful year for Beiersdorf. Once again we recorded clear sales growth, increased our market share, and further developed our innovation power and competitiveness. The stability and strength that Beiersdorf has achieved makes us confident about our outlook for 2015. At the same time, we are aware of the growing macroeconomic challenges in individual markets and are monitoring them closely,” said Stefan Heidenreich, CEO of Beiersdorf AG.



Organic group sales rose by 4.7% in the past financial year according to preliminary, unaudited figures. In nominal terms, sales increased by 2.3%, from €6.141 billion to €6.285 billion. The company stated that both business segments contributed to this success.



The consumer business segment recorded organic sales growth of 4.8% in financial year 2014. In nominal terms, sales were up 2.1% on the prior-year figure, to reach €5.209 billion. All three of the company’s core brands — Nivea, Eucerin, and La Prairie — contributed to the positive sales trend.