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Beiersdorf launches new Web site


HAMBURG, Germany Beiersdorf, whose brands include Nivea, Eucerin and La Prairie, has launched a new Web site designed to ease navigation.

The new site,, and, enables users to find important information and data as quickly as possible. In contrast to the previous sender-oriented menu system, the focus is now user-oriented.

Content is no longer allocated to a fixed area, but is based on the interests of job applicants, business partners, investors or journalists.

The site also places a greater focus on the company’s Nivea, Eucerin and La Prairie brands and users are provided with links and further brand information.

In August, the company is scheduled to launch its mobile Web site at

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