Beiersdorf's core brands fueled growth in the consumer segment during Q4

HAMBURG, Germany — Despite a difficult market environment, beauty brand Beiersdorf continued on its profitable growth path in 2014, according to company executives.



“Beiersdorf was successful in 2014. Once again, we increased sales and earnings. We also gained market share in our relevant markets, and became more innovative and more competitive. This positive performance is based on our clear and systematically implemented business strategy. We have achieved a level of stability that leads us to expect further growth even in more difficult political and economic conditions. This makes us cautiously optimistic for 2015,” said Stefan Heidenreich, CEO of Beiersdorf AG.



Beiersdorf recorded organic sales growth of 4.7% in the past financial year. In nominal terms, sales increased by 2.3%, from €6.141 billion to €6.285 billion. Profit, after tax excluding special factors, rose from €537 million to €581 million.



The consumer business segment achieved organic sales growth of 4.8% in financial year 2014. In nominal terms, sales rose by 2.1%, from €5.103 billion in the previous year to €5.209 billion. According to the company, this was due in particular to the company’s three core brands. Nivea recorded 6.2% growth, Eucerin 6%, and La Prairie 5.1%.