Belvada picks Joyner to help sell new mascara pen

DALLAS The Joyner Sales Agency has signed Belvada Cosmetics of Quebec, Canada, as one of their newest clients to help the company promote its new mascara pen.

Unlike the traditional tube-and-applicator system, the pen-like applicator protects the reserve product by not exposing it the elements—only the brush has contact with the air.

“Our primary goal with Belvada is to bring this fresh, new product to market and to boost their brand awareness at retail,” stated Lisa Balsera, vice president of sales for Joyner Sales Agency.