Beyoncé's newest fragrance to hit retail this spring

NEW YORK — Following the 2010 debut of Beyoncé’s fragrance Heat, the singer is now introducing her newest fragrance Heat Wild Orchid, Coty has announced.



Created in collaboration with Firmenich Perfumer Honorine Blanc, the fragrance opens with a trio of pomegranate, coconut water and boysenberry. In the heart, a distinctive floral duo of honeysuckle and blooming magnolia frame the butterfly orchid to create a bold bouquet. The base showcases simmering, sexy notes of blonde woods, skin musks and gilded amber.



The signature vintage glass flacon for the Beyoncé Heat collection features the color of the year — radiant orchid. The top of the bottle is wrapped in a gold band inscribed with Beyoncé’s name. The secondary packaging celebrates the beauty of the butterfly orchid intertwined with black organza and finished with an embossed gold logo and emblematic B for Beyoncé.



Beyoncé has once again collaborated with photographer Michael Thompson to create a print campaign.



Beyoncé Heat Wild Orchid will be available starting spring 2015. It is the fifth fragrance in the Beyoncé Heat fragrance franchise.