Bic Flex4 announces official sponsorship of 2012 Tough Mudder events

BROOKLYN, N.Y. — Bic Flex4 razors now is the official sponsor for the Tough Mudder series, the nation’s fastest-growing and most-recognized endurance series, according to the company.

Founded in 2010, Tough Mudder events were constructed by British Special Forces to offer a 10- to 12-mile trail-running experience. Courses are designed to test participants' fitness, strength, stamina, mental grit, teamwork and toughness in a one-day challenge, according to the company. Events are not timed and are won by all those capable of completing the course.

Beginning in 2012, Bic Flex4 will take over the current “Mullet and Mohawk” tents, touting the “Bic4Good” campaign. For every Tough Mudder participant who gets a shaved head, mullet or Mohawk, a $4 credit will be made toward the $100,000 donation Bic is making to the Wounded Warrior Project, a national nonpartisan organization whose mission is to honor and empower wounded warriors. To date, Tough Mudder has raised more than $2.5 million to support WWP programs.

Bic Flex4 razors also will create an interactive user experience for participants at the brand new “Real Guy Challenge Tent,” where participants will be able to warm up or cool down before and after challenges with push-ups, sit-ups and other contests.

“BIC is excited to be involved with the Tough Mudder series in 2012,” said Mary-Ellen Lacasse, director of marketing for Bic Consumer Products USA. “These events are a perfect venue to introduce the Bic Flex4 razors to the event’s participants, while simultaneously lending Bic’s support to the Wounded Warrior Project through the company's Bic 4 Good program.”