B'iota Botanicals enters U.S. market

GREENWICH, Conn. — B’iota Botanicals, a European brand in herbal hair and skin care solutions, is now available in the United States.



The core products for the U.S. launch are B’iota shampoos and [leave-in] serum, which have been clinically tested and shown to reduce hair fallout and thinning by promoting stronger, thicker, fuller hair, the company stated. The products are targeted to women and men who have weak, damaged and thinning hair.



“Thinning hair and hair fall are a universal — and for many, very emotional — problem for millions of women and men. B’iota has been extremely successful in Europe, and our expansion into the United States market has been highly anticipated,” stated Cihat Dundar, founder and CEO.



B’iota is currently available nationally at such retail outlets as Harris Teeter, Raley’s and Save Mart, H-E-B, Cardinal Wholesale Distributors, as well as online at Amazon.com, DrugStore.com and Walgreens.com.