BIOTA Botanicals launches new site, membership program

NEW YORK — BIOTA Botanicals announced this week that it had launched its new U.S. website, BiotaUSA.com. The new website is being rolled out alongside a more inse social media strategy from the company on Facebook, Twitter Pinterest and YouTube. 

 

“We’ve always had a direct line with our consumers and BIOTA’s reimagined website and optimized social presence will take this engagement to the next level that includes product announcements special offers and one-on-one interaction,” BIOTA International’s North America general manage John Van Houten said. “This level of personalization will be key to our marketing efforts.”

 

The new website will highlight the company’s Advanced Herbal Care and Proactive Herbal Care products, features hair care tips and offers information about where customers can buy products. Additionally, customers can enroll in BIOTA’s Beautiful Hair membership program, which includes advance information about forthcoming products, home delivery of a three-month supply of products every 90 days and savings of up to 60% on the Advanced Herbal shampoo, conditioner and serum. 

 

“Since introducing the BIOTA brand to the U.S. market in 2011, we’ve worked diligently to build a relationship with our consumers so that we’re sure to be providing the products they want and the service they deserve,” Van Houten said.