Biotherm debuts new video campaign with David Beckham

PARIS -- Men's skin care company Biotherm Homme has premiered a new video campaign starring brand ambassador David Beckham.

The video, shot by acclaimed director Johan Renck, celebrates the sportsman's life story as told through his body of ink. Standing for a generation of men who are traveling, working and living more throughout their 40s, Beckham tells his story for the new Biotherm Homme Force Supreme campaign.

"I use Biotherm Homme Force Supreme serum to improve my skin," said Beckham. "I also recently discovered the new Force Supreme Life Essence which is really a booster in the morning."

From cleansing to targeting the eye zone to hydrating: The Force Supreme range, with all-new Force Supreme Life Essence, aims to give men better, younger-looking skin. 

Biotherm Homme is one of the brands across the L'Oréal Luxe portfolio