The Body Shop gives beauty a ‘pulse’

The Body Shop, which was acquired by L’Oréal in 2006, is looking to revamp its 2,700 global stores to its new store concept, dubbed “Pulse,” according to published reports. The first Pulse Boutique opened in March in London on Oxford Street, according to reports. 


The new Pulse Boutiques will center on the brand’s Beauty With a Heart movement, which is a campaign that aims to empower people worldwide to “Look Good, Feel Good and Do Good.” The concept will be rolled out either through new stores or remodeled stores, and is designed to enhance customer flow through the stores. Customers will find “try before you buy” product stands and “storytelling” tables, where customers can learn about the product and how it has been made, according to reports.