Boots launches No7 for men

STAMFORD, Conn. U.K. beauty retailer Boots has announced the launch of its No7 skin care line for men.

The No7 for Men includes 11 products including face washes, shave recovery balm and a men’s version of its Protect & Perfect Anti-Aging Serum. The products launched on Boots.com before going on shelf in Boots high street stores.

According to Boots’ research, nine out of 10 men think cosmetics and clothes give them more pulling power, and 7 out of 10 admit to using concealer.

The company added that men’s skin is twice as oily as women’s, something that increases with age. However, their skin can lose up to 60 percent more moisture than women. The perils of the razor blade and constant shaving can mean men lose elasticity from their skin. As a result, the line helps to protect the skin from water loss.