Boots UK partners with IRI

NOTTINGHAM, England — Boots UK announced Wednesday that it has partnered with IRI to develop and operate a range of world-class customer insight tools for its product brands.



“Joining forces with a global leader in big data and analytics will allow us to know more about our customers and, more importantly, improve their experience when shopping our product brands," stated  Ken Murphy, EVP Walgreens Boots Alliance and chief commercial officer and president global brands. "At the same time, we will give our suppliers a powerful range of tools and platforms that will significantly improve their market knowledge and result in better and faster decision making. Together, we will have a more holistic view of our customers and be able to better anticipate and cover their current and future needs.”



The partnership brings together a wide range of data and insight on health and beauty consumer behavior with IRI. The partnership will also result in improved quality of market, customer and loyalty insight for Boots suppliers, who will have access to the same tools and data.