Borba introduces new interactive Web site

WOODLAND HILLS, Calif. Borba, which markets a range of cosmeceutical topical facial and body care products as well as nutraceutical products, has launched a new interactive Web site located at Borba.com.

The new site, which leverages the latest in Web 2.0 interactivity, includes a skin care community, the Borba VIP Insider. Within this section, visitors can create personal profiles, interact with other users on the skin care blog and post product reviews and ratings.

In addition, the Borba VIP Insider community will link to other social networking platforms such as MySpace.com, Facebook.com and LiveVideo.com.

The site also features a product catalog, enabling visitors to search by Borba product line, category, skin type or concern or even by ingredient such as vitamin C.

“While the Web site is only one of Borba’s distribution channels, it is a critical component to our overall business. The new site launch completes the relaunch of the Borba brand, leading the way to synergize all of our distribution channels,” stated Scott-Vincent Borba, who created the brand.

Borba is backed by investor Brad Greenspan, an Internet entrepreneur and founder of MySpace.com. Greenspan serves as non-executive chairman of Borba. Liberty Media Corp., parent company of QVC, also maintains an investment in Borba.