Braun Satin Hair brush makes U.S. debut

CINCINNATI — Following a European launch in 2009, Braun, a member of the P&G beauty and grooming family of brands, has announced the availability of the Braun Satin Hair brush in the United States.

Braun Satin Hair brush makes its exclusive debut in the United States on QVC on July 12. The brush has a suggested retail price of $65.

The battery-operated Braun Satin Hair brush combines Braun's Active Ion Technology, ­ which promises to give hair smoothness and shine, ­ with its Seamless Bristle Technology.

Braun's Active Ion Technology was designed to instantly deliver visibly more shine and smoothness to hair with every brush stroke. The brush's uniquely designed jet delivers a stream of Active Ions to the hair to restore shine, and tame frizz and flyaways. Seamless Bristle Technology is designed for anti-damage brushing, featuring a smooth surface to glide gently through hair to prevent breakage and damage to the scalp.

The Braun Satin Hair brush U.S. launch will be supported by a marketing plan that leverages Braun's "Free Your Head" movement.