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Brazilian Bare products head to retail shelves

Lescoja, the parent company of the Brazilian Bare shaving and skin care line, announced that the collection would be heading to retail shelves.

The Tucson, Ariz.-based company announced that three products from the Brazilian Bare line — shave syrup, melted body butter and post shave body powder — would be jumping onto Kroger shelves beginning March 2019.

“After an incredibly successful 'Direct-To-Consumer' campaign, we received hundreds of inquiries from customers asking where they could find Brazilian Bare in retail stores. I am happy to announce that we have chosen Kroger and their Family of Stores to help bring our innovative new brand, Brazilian Bare, to a wider audience,” Rachel Jacobs, chief beauty officer of Lescoja said. “Kroger's commitment to redefine the customer experience, along with its leading reputation for exceeding customer's needs, make this retailer the perfect choice to help introduce products to women that are naturally-based and truly effective when it comes to shaving and caring for their skin.”

To spread word about Brazilian Bare’s retail debut, the company will launch an integrated marketing campaign that will involve print and broadcast ads, as well as internet, social media and public relations campaigns, the company said.

“After an incredibly successful test-launch with the world's largest ecommerce retailer, then receiving nothing but 5-star reviews and an endorsement from one of the country's top dermatologists, we feel that the timing is perfect to launch our products 'on-shelf',” Jacobs said. “The line is unlike anything currently available, and with a marketing campaign that will appeal to women that look to combine beauty and efficacy with their active lifestyle, we are confident that Brazilian Bare will continue its success.”
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