Skip to main content

Cake Beauty announces U.S. launch

Cake Beauty, which specializes in creating vegan and cruelty-free hair care, body and bath products, will finally be hitting shelves in the United States.

The Toronto, Canada-based company announced that beginning in November 2018 its products will first hit Rite Aid shelves before expanding to other locations in 2019.

"I have always been in love with all things beauty, but I found myself on a constant search for indulgent and playful products that were also natural and cruelty-free," said founder and creative director Heather Reier. "When I launched the brand 15 years ago, there just wasn't anything out there like that. I'm thrilled that our partnership with MAV Beauty Brands has provided us with the opportunity to expand and bring our fun — yet safe and affordable — products to the United States!"

Cake Beauty was created by Reier back in 2003, right out of her kitchen. Since then, the brand has gone on to create a collection of products that have developed a cult-like following.

The brand’s products can currently be found at Shopper’s Drug Mart in Canada and online.
This ad will auto-close in 10 seconds