MONTREAL — Quebec’s pharmacy retailer The Uniprix Group is looking to revitalize the beauty section of its pharmacies with a new express beauty solution dubbed Daniele Henkel To Go.
The concept launched last week in Kirkland and is now available in 20 locations throughout the province. There are additional openings planned in coming months.
"We're excited to offer this exclusive anti-aging treatment to our female and male clientele throughout Quebec. Thanks to the Daniele Henkel To Go concept, the Uniprix banner creates a refreshing and exciting transformation to a retail sector that is otherwise quite conservative. Our beauty consultants are also enjoying a new level of enthusiasm and skill-set for servicing our clientele,” stated Philippe Duval, president and CEO of Uniprix Group.
As a provider of therapeutics and medical-esthetics, Daniele Henkel promotes non-aggressive and non-invasive beauty solutions. Now, as creators of the Daniele Henkel To Go franchise partner with Uniprix, it brings the express, anti-aging and well-being experience to a wider audience. A free-standing space featuring a lounge chair, invites men and women to relax and enjoy 10- to 30-minute sessions for the face, décolleté or hands.
"We've seen a backlash in recent years to the 'plastic is fantastic' trend. Men and women want to remain youthful and vibrant without necessarily resorting to fillers, injectables or surgery," said Henkel, president of Daniele Henkel and "Dragonne" on the entrepreneurial reality show, “Dans l'Oeil du Dragon.”
"People want to keep their skin young and healthy, but are not familiar with this technique. Our goal is to expose more people to this enjoyable, non-invasive, anti-aging treatment that offers immediate and measurable results to looking your best at any age," added Henkel. "We're thrilled that Uniprix shares our desire to innovate and bring this service to their clientele. Today, taking a few minutes to relax and refresh your skin is as easy as visiting the pharmacy."
The Daniele Henkel To Go franchise features the anti-aging LPG Endermolift technology. Certified and trained at the Daniele Henkel Academy, Uniprix beauty consultants service their clientele by evaluating their skin, and prescribing and providing targeted, express anti-aging treatments. Whether simply seeking a glow or a more in-depth solution to skin problems, the cosmetician offers treatments for the face, décolleté or hands. Five LPG skin care products are available for purchase to maintain the youthful vitality of the skin in between visits.
Suggested retail for 10-, 15-, 20- or 30-minute treatments are $40, $60, $80 or $120, respectively. Packages are also available.