Carmex enters skin care category

MILWAUKEE Carma Labs, the maker of Carmex lip balm products, is expanding beyond lip balm for the first time with the launch of its new skin care product line: Carmex healing lotion and Carmex healing cream.

Carmex skin care products will be available exclusively at all Walgreens locations in the United States and Walgreens.com beginning in August, and through Drugstore.com beginning in September.

"For years customers have asked us to develop a skin care product that works as well as the lip balm," stated Paul Woelbing, president of Carma Labs. "We're leveraging our 73 years of experience to bring the healing power of Carmex to skin and to give our customers what they've been asking for."

The lotion is for everyday use, while the cream is intended for more intensive healing.

Carmex healing lotion features aloe and vitamin E to moisturize, heal and protect skin from dryness. It has a light scent and is formulated for daily use.

Carmex healing cream is a thicker, more concentrated formula that penetrates deep into the skin to repair extremely dry, cracked skin. It features nine concentrated healing and moisturizing ingredients and can be used anywhere on the body. It is particularly effective on areas that typically get very dry, like the hands, feet, elbows and knees.

The suggested retail price for the new Carmex healing lotion and healing cream is $5.99 each.