Celebrity scents live on
NEW YORK — The celebrity fragrance trend continues to live on, and among the latest entrants is singer and songwriter Enrique Iglesias.
The artist has teamed up with Coty to develop his own line of signature fragrances, with the first fragrance slated to launch in the summer.
Coty Beauty president Renato Semerari noted that the partnership marks a great opportunity to expand in emerging markets, especially Brazil, which is the world’s largest fragrance market.