CeraVe tackles UV rays with sunscreen line

CeraVe is taking sun protection into its own hands by launching a collection of new products.

The brand, which is part of the L’Oréal portfolio, unveiled its Hydrating Sunscreen line, which is a mineral sunscreen that’s formulated with broad-spectrum sun protection and three ceramides to protect skin in the sun and lock in moisture.

Featured in the sunscreen are titanium dioxide and zinc oxide, which protect against UV rays, the company said.

"What many of my patients don't realize is that just because they aren't showing visible signs of sun damage, like a sunburn, it doesn't mean the sun isn't harming their skin," board-certified dermatologist, Michelle Henry said. "Though I recommend CeraVe Hydrating Sunscreen to all of my patients because it offers both sun protection and hydration the skin needs, I especially direct my patients with who have conditions like eczema, rosacea and melasma to use mineral sunscreen because it is suitable for even the most sensitive skin."

Mineral filters are also used in the sunscreen to form a physical barrier on the skin and reflect UV rays away.

In addition, CeraVe’s Hydrating Sunscreen is free of fragrances, parabens and oil, has earned the National Eczema Association Seal of Acceptance, and is recommended for daily use by the Skin Cancer Foundation, the company said.

Shoppers can find CeraVe Hydrating Sunscreen for the face and body in SPF 30 and SPF 50 varities on the shelves of mass retailers nationwide and Amazon.