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Cetaphil launches its 'Comfortable in My Skin' campaign


FORT WORTH, Tex. Galderma Laboratories' Cetaphil brand has launched a new viral campaign powered by social media marketing solution Brickfish.

"Cetaphil's complete line of cleansers and moisturizers help our consumers achieve beautiful and healthy skin," stated Cindy Kee, senior product manager for Cetaphil. "The 'Comfortable in My Skin' campaign is a meaningful way to drive awareness of the utility of our products, while reaching and recognizing our consumers. We are proud to be working with Marriott & Renaissance Caribbean & Mexico Resorts and Kate Spade to offer our consumers a tropical getaway."

Powered by Brickfish, the campaign enables consumers to create personalized brand-focused user-generated content and virally share their entries with their social networks via widgets, blogs, IM, email and more. Campaign participants have the ability to interact with the Cetaphil campaign by creating, reviewing, sharing and voting upon brand-relevant content.

By visiting, entrants explain where and what makes them feel most comfortable in their skin. Participants will pick Kate Spade getaway bags and fill them with their favorite Cetaphil products and other items that they would take on Marriott & Renaissance Caribbean & Mexico Resort vacations. Entrants are also asked to complete the sentence: "I feel comfortable in my skin when I am ..." The grand prize winner, selected by a panel of judges from Cetaphil, will receive a seven day, four-person getaway to a Marriott & Renaissance Caribbean & Mexico Resort destination of his or her choice, a Kate Spade bag and a $500 American Express gift card to purchase his or her selected getaway items.

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