Cetaphil, Rachel Brosnahan join forces

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Cetaphil, Rachel Brosnahan join forces

By Gisselle Gaitan - 06/11/2019
‘The Marvelous Mrs. Maisel’ herself is becoming part of the Cetaphil family.

Actress Rachel Brosnahan is partnering with the Fort Worth, Texas-based beauty brand to share her sensitive skin journey, and also how to best care for all sensitive skin types with gentle and effective products from its portfolio.

"We are so honored to have Rachel, an authentic fan and avid user of Cetaphil products, as our first-ever celebrity spokesperson," Michael Sabbia, the marketing director of Cetaphil said. "Rachel perfectly embodies the brand and possesses so many of the qualities we would hope for in a partner – tremendous talent, a contagiously uplifting sense of humor, and compassion for others."

Over the last several years, Cetaphil’s portfolio has expanded to include products for both the face and body that target such skin types as dry, oily, itchy or eczema-prone, the company said.

"Cetaphil has been the go-to for my sensitive skin since I was a teenager, so this collaboration is a natural fit," Brosnahan said. "As an actor, I wear heavy makeup for long hours and I've always relied on products that won't strip or irritate my skin. Cetaphil's gentle products have played an important role in my life for the better part of ten years and through this partnership, I hope to help others who may be experiencing their own skin frustrations find products that they love, and their skin loves just as much."

Throughout her partnership with the brand, Brosnahan, who has won an Emmy, Golden Globe and Screen Actors Guild Award for her role on the Amazon Video series ‘The Marvelous Mrs. Maisel,’ will make appearances in various marketing and public relations activities to support Cetaphil’s message.

In addition, she will add content for the brand on social media, where fans can not only engage with her but also obtain information on her favorite Cetaphil products and skin care tips.

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