Church & Dwight introduces two new toothbrushes


PRINCETON, N.J. Church & Dwight, which acquired the SpinBrush brand from Procter & Gamble in 2005, is launching at stores beginning in April two new toothbrushes: Pro Whitening Sonic and Pro Clean Sonic.

The battery-operated toothbrushes offer a robust fluid action to help dislodge food and remove plaque between the teeth and in areas where a manual brush may not reach. The bristles deliver up to 16,000 micro sweeps per minute.

The Crest SpinBrush Pro Clean Sonic offers a multi-functional head design for superior cleaning that includes angled, shaped bristles, a multi-level profile, high density bristles and a profiled slim head.

The Crest SpinBrush Pro Whitening Sonic has specialized whitening bristles that help remove stains and whiten teeth.

The brushes have a suggested retail price of $14.99. They are available in four metallic colors: red, orange, blue and green.

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