Church & Dwight to launch new Baby Orajel product in January

12/1/2008

PRINCETON, N.J. Church & Dwight is launching in January its new Baby Orajel Cooling Cucumber Teething Gel.

The well-known Baby Orajel brand, which has been on the market for more than 40 years, is expanding its portfolio to now include a gel with cucumber extract. The cucumber extract is designed to help cool and soothe painful irritated gums.

The new Baby Orajel Cooling Cucumber Teething Gel, which promises to provide relief to babies instantly, is made with 7.5 percent benzocaine. It is dye-free and has a melon flavor. The suggested retail price is $5.99.

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