Church & Dwight unveils new Arm & Hammer toothpaste

NEW YORK Church & Dwight is launching for 2009 its new Arm & Hammer Advance White Brilliant Sparkle Gel toothpaste.

The formula contains dental baking soda to gently polish enamel for whiter teeth, loosen plaque for easier and more complete cleaning and neutralize acids from foods and food debris. According to the company, Advance White Brilliant Sparkle Gel is clinically proven to remove 88% more plaque. 

The product, which will be available in March, retails for about $3.59 for one 4.3 ounce tube and $4.49 for a 6 ounce tube.