Claiborne, Kodak to present brand protection solutions


ROCHESTER, N.Y. Liz Claiborne Cosmetics and Kodak will provide brand owners at the Brand-Protection Packaging Forum in April with a look at how technology from Kodak can help fight counterfeiting and diversion in the cosmetic industry.

The presentation, titled “Protecting Brand in the age of Counterfeiting and Grey Market Diversion,” will be held at the forum April 8 at the Chicago Marriott in Schaumburg, Ill.

Liz Claiborne uses the Kodak Traceless System for Anticounterfeiting to authenticate its products and to track sales through authorized distribution channels. Grey market diversion involves distributors selling product into unauthorized markets and unauthorized retailers. The Kodak Traceless System markers help legitimate distributors, retailers and manufactures protect profits and overall brand value.

Cosmetics are among the estimated $700 billion of total counterfeit goods produced annually. According to a European Union report, about $1.6 million counterfeit cosmetics and personal care products were seized by officials.

In addition to its cosmetics and fragrance clients, Kodak has also implemented solutions for customers in the pharmaceutical, consumer electronics and other markets.

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