Clairol Professional’s Flare Me brings customizable hair shades to DIY shoppers

WOODLAND HILLS, Calif. — In an effort to make it easier for people to customize their hair colors, Clairol Professional is introducing the Flare Me collection. The Coty company’s collection offers an array of seven vivid colors, plus one Clearly You pastel clear mix-in.

“The Flare Me collection was designed for avid hair color lovers who are looking to seasonally change up their look,” says Carole Protat, Wella North America Creative Director. “The wide spectrum of colors, ranging from red, green, blue and purple, are customizable to give customers the exact shade they desire.”

The cream color spectrum includes violet, blue, green-blue, green, cyclamen, pink and red colors, and can last up to five weeks. The products contain Clairol’s True2Tone technology. Shades can be customized from bold and vivid to soft and pastel through the use of the Clearly You pastel clear mix-in.

The products launch nationwide in April, with a suggested retail price of $5.99.