Clean & Clear launches blackhead ‘eraser’

SKILLMAN, N.J. Clean & Clear, a brand of Johnson & Johnson Consumer Products Company, is celebrating the launch of its new Clean & Clear Advantage Blackhead Eraser Exfoliating Cleanser with a “pop-up” photo studio in Manhattan’s Times Square on Sept. 20.

The “Erase Their Worst Year Book Picture” studio will be open from noon to 4 p.m. on Sept. 20, enabling teens to stop by for a chance to erase their worst school yearbook picture and replace it instantly with a stylish headshot.

Cosmetic and medical dermatologist Gervaise Gerstner of Wexler Dermatology in New York City, a paid consultant for J&J, will be on hand to offer skin care consultations. In addition, celebrity hair and make-up artists will be on hand to touch-up teens for the shoot. Teens will then leave the photo booth with a backpack containing the Clean & Clear Advantage Blackhead Eraser Exfoliating Cleanser, a print copy of their photo and their digital picture on a USB drive.

The new cleanser is a water-resistant, battery-operated handheld device that, according to the company, helps to instantly reduce blackheads and prevent new ones from forming. The device comes with single-use pads that are lightly textured and formulated with specially formulated blackhead-fighting serum.

The product is available at drug and mass retailers nationwide for a suggested retail price of $19.99.