Coming to a Walmart near you: Justin Bieber's My World line
NEW YORK Pop star Justin Bieber has teamed up with Etoile Nation Beauty to develop a collection of fragrance-infused accessories that will be sold at Walmart.
The My World collection includes collectible wristbands and dog tags infused with a fragrance selected by Bieber. Top notes of bergamot, lychee and pomegranate create a unisex scent. For an encore performance: cedar glimmers against a backdrop of musk, creating the signature scent.
There are four Bieber-inspired designs:
- Icon: Uses symbols to represent his lifestyle and the youth culture he influences;
- Energy: Captures the excitement of a Bieber My World concert, with graphics inspired by the classic Bieber pose;
- Tour: A perfect concert memento with featured tour cities; and
- Web: Imagery from his personal homepage.
My World is slated to hit Walmart shelves on Black Friday. The suggested retail price is $10.