Conair launches new campaign, online contest

SAN DIEGO Conair has teamed up with Brickfish, a provider of social media marketing, to launch its “How Do You Reel It In?” campaign.

The online campaign, located at www.conair.com/223_hairstory/index.php, asks entrants to submit photos of their best bad hair days or their best good hair days. The campaign ends June 26. Entrants can then share their stories about their hair days and how the Infiniti Cord-Keeper by Conair could have helped them “reel it in.” The grand prize winner, selected by Conair from the top 200 highest scoring entries, will have the opportunity to become the official “Ask the Expert” guest blogger on Conair.com. The winner will also receive a $500 gift card and a $300 Conair gift basket.

In addition, Conair will also be giving away prizes for Most Viral and to Sign-up Sweepstakes winners. The Most Viral winner, selected from the top 200 Most Viral entries, will receive a $300 Conair gift basket. Six Sign-up Sweepstakes winners, who sign up to receive news from Conair, will be randomly selected at the end of the campaign to win an Infinti Cord-Keeper by Conair hairdryer.