Coppertone introduces SPF 70+ sunscreen

KENILWORTH, N.J. Schering-Plough, the makers of Coppertone, is launching in April two new sunscreen products with an SPF of 70+, the highest protection rating available to consumers in a continuous spray.

The new SPF 70+ products are Coppertone Ultraguard and Coppertone Sport, a product designed for active lifestyles and features ultra sweat-proof and waterproof protection. The products will offer clear continuous sprays in SPF 70+ to give consumers photostable protection against both UVA and UVB rays.

The products also contain an antioxidant that, according to the companty, neutralizes free radicals. Free radicals can be formed in skin that is exposed to harmful UV rays, leading to both visible and hidden skin damage.