WINTER PARK, Fla. — National beauty marketing company Cosmetic Promotions recently teamed up with Revlon to bring Ulta Platinum Perks members a gift box. Cosmetic Promotions custom-designed the Revlon Platinum Surprise and Delight box — which is sent to members who spend more than $400 at Ulta during the year.
The box was designed to showcase the full-sized Revlon Youth FX Fill and Blur Primer for Forehead, as well as a product information card and a 25% off coupon for a future Revlon purchased. All told, 10,000 members received the box in late may before the product launched in stores.
“Revlon is the first brand to add #PlatinumPerks to their Surprise and Delight box,” Ulta told Revlon. “This will generate a lot of buzz with our top customers. The box, product, and tip card look so prestige!”
The box is part of Cosmetic Promotion’s experiential marketing tools for sampling and introducing beauty and personal care products.
“Since 1990 we have saved our clients over $20 million and thousands of labor hours as their execution partner — resulting in a 98% client retention rate and a 100% on-time delivery record,” Cosmetic Promotions CEO and founder Joann Marks said. “Our services include in-store makeup artist events, direct sampling programs, national live training, point-of-purchase events and displays, and creation of regional and national sweepstakes/contest events.”