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BolognaFiere Cosmoprof announces change in leadership

BolognaFiere Cosmoprof announced that Liza Rapay will take over as the head of North America marketing to run Cosmoprof Las Vegas, or CPNA, in a partnership with the Professional Beauty Association.

“I am delighted to appoint Liza Rapay to head up CPNA. She brings 13 years of prestige beauty experience and a true passion for the beauty industry. We look forward to collaborating with Ms. Rapay as we continue to grow our reputation as the leading B2B beauty trade show,” Gianpiero Calzolari, chairman of BolognaFiere SpA, said. “Ms. Rapay will directly report to Enrico Zannini, general manager of BolognaFiere Cosmoprof and director of Cosmoprof Worldwide.”

Rapay will succeed CPNA’s current marketing director, Daniela Ciocan.

“I am honored to be a part of this organization. I am excited at the opportunity to work with all beauty companies — from start-ups to established brands. This is an amazing platform to connect people in the industry,” Rapay said. “With the market always evolving, I believe that strong relationships will always be one of the constants necessary to succeed in this business.”

Before joining Cosmoprof, Rapay served as the North American marketing director at Clinique, which is part of Estee Lauder. During her tenure with the prestigious beauty brand, she also held the role of key account marketing director.

“The Professional Beauty Association is pleased to welcome Ms. Rapay as the new head of Marketing for Cosmoprof North America,” Steve Sleeper, executive director of the Professional Beauty Association, said. “With her extensive knowledge of the beauty industry and enthusiasm for building strong relationships, we’re confident Liza will be a great partner.”
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