Cosmoprof North America accepting 'Discover Beauty' program submissions

NEW YORK — International B2B beauty trade show Cosmoprof North America has announced that its exclusive Discover Beauty program will return for its ninth consecutive year.



This year’s event will take place July 12 to 14 at the Mandalay Bay Convention Center in Las Vegas.



Following close to a decade of success, the initiative introduces start-up beauty brands to specialty retailers from across the country.



Discover Beauty by CPNA sets the standard for one-on-one introductions of innovative and unique brands to forward-thinking retailers, such as Amazon, C.O. Bigelow, HSN, Look Boutique Walgreens, Urban Outfitters and more. While the Discover Beauty lounge is open to all attendees of the three-day event, semi-private conference spaces allow each brand to form key relationships during prescheduled exploratory meetings with target retailers.



The CPNA team handpicks participants for Discover Beauty. Last year’s program welcomed 14 up-and-coming brands from around the world: eight from the United States, one from Ireland, one from New Zealand, one from Italy, one from Germany, and one from France. As a direct result of the show, more than half of the brands have gained new retailers including Sephora and Duane Reade.



This year’s program will also play host to Discover Beauty After Dark, a private VIP and media event. The intimate cocktail reception will be open to key buyers and trade media, providing yet another opportunity for Discover Beauty exhibitors to meet industry decision makers face-to-face.



In addition to exposure to top retailers and beauty media alike, participants in the Discover Beauty program are automatically nominated for the Discover Beauty Award. Presented to only one participating brand, the winner is determined by a panel of industry leaders, beauty editors and attending retailers, and is judged on product, packaging, and overall concept. The recipient of the award will be announced during the Discover Beauty Cocktail Reception on July 13. Past winners include Snowberry, Karora Cosmetics and Skin & Co Roma.



The Discover Beauty program is currently accepting submissions from brands interested in showcasing. For inquires, email [email protected] or call 702-558-8460.



Cosmoprof North America covers all facets of the industry under one roof with 946 exhibiting companies from 40 countries and more than 22,000 attendees from 101 countries worldwide.